Agora Maximus
Immersive and intriguing, the installation combines two symbols of Roman culture: the Agora, a place for civic meetings, and the Circus Maximus, a linear amphitheater for live entertainment. In this way, the concept pays homage to festivals, circuses, and experimental arts by transforming the urban space into a linear stage, with striking pixelated pop-up seating arrangements placed at intervals along the street.
Agora Maximus has been published in over 50 media outlets in 60 countries, and the project has also been recognized locally, winning two awards: the Prix Platine at the Grands prix du design au Québec for design excellence, and 3 Gold certifications at the 16th edition of INT.design magazine's Grands Prix du Design.
CREDITS
Creation
LAAB Collective en collaboration avec Signature Design communication
Partners
SDC Quartier latin
Quartier des Spectacles Partnership
Thanks to
Ville de Montréal
Arrondissement de Ville-Marie
Gouvernement du Québec
BIOGRAPHY
LAAB Collective
Founded in 2020 by architect and creative thinker Michel Lauzon, LAAB collective provides a novel approach to architecture, interior and urban design – by focusing on STRATEGIC DESIGN to create enduring value and collective resonance. The common thread in all LAAB endeavors is a client impetus to innovate: as such, our team typically tackles challenges whose resolution requires applied creativity and out-of-the box thinking.
Its creative task-force empowers audacious owners, developers, brands, tenants and any organization that manage, develop and deliver built environments of all types and scales – and who seek to have greater resonance with their constituents and their communities.
PICTURES
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ABOUT THE QUARTIER DES SPECTACLES AND THE PARTNERSHIP
The Quartier des Spectacles is 20 years old! The Quartier des Spectacles is Montréal’s cultural heart, boasting North America’s most concentrated and diverse group of cultural venues as well as numerous festivals and events. The Quartier also hosts innovative urban installations involving cutting-edge lighting design and immersive environments. The Quartier des Spectacles has become an international showcase for digital public art.
The Quartier des Spectacles Partnership, founded in 2003, is a non-profit organization with more than 85 members active in the district. It is responsible for animating the Quartier des Spectacles by programming cultural activities, managing and animating public spaces, providing distinctive illumination and promoting the Quartier as a must-visit cultural destination. The Partnership benefits from the support of the Ville de Montréal.
Press releases
LA GRANDE RENTRÉE DU QUARTIER LATIN: A NEW FESTIVE EVENT TO KICK OFF THE FALL CULTURAL SEASON AND CELEBRATE THE RETURN TO SCHOOL
MEDIA RELATIONS
Mélanie Mingotaud | melanie@mingo2.ca | (514) 582-5272
