The new website!
PRESS RELEASE | For immediate release
Montreal, February 26, 2025 – Cossette has unveiled the revamped website of the Quartier des Spectacles, offering a dynamic platform that captures the vibrant energy and diversity of Montreal’s cultural heart. The new site is designed to reflect the Quartier’s unique DNA and showcase its lively identity through powerful imagery and dynamic animations.
Built to inspire discovery, the website features smooth and intuitive navigation, allowing visitors to explore the neighborhood at their own pace, find inspiration, and easily plan their outings. With its integration of La Vitrine culturelle—a key player in Quebec’s cultural scene—the site offers an enriched event calendar and an interactive map, guiding users through a wide range of cultural activities and venues while suggesting complementary experiences to enhance their visit.
The revamp is anchored in four strategic pillars: customizing discovery paths to deliver a personalized exploration, leveraging user interests to provide relevant content, highlighting editorial content to spotlight cultural players and artistic offerings, and adopting an evolving approach that mirrors the Quartier’s seasons and current events.
Experience the Vibrant Energy of the Quartier des Spectacles—Now Online!
"With this redesign, our goal was to create a platform that not only makes cultural discovery seamless but also serves as a living, evolving tool that adapts to visitors’ needs and interests throughout the year. By combining technology and strategic intelligence, we crafted a digital experience that truly reflects the essence of the Quartier des Spectacles, encouraging exploration and engagement," explains Louis-Philippe Mathieu, Vice President, Digital Group at Cossette.
"We wanted the site to act as a genuine gateway to the Quartier des Spectacles, simplifying access to its cultural offerings and reinforcing its role as a go-to resource for culture enthusiasts year-round. We also put a greater focus on the daily life of the district—its residents, workers, and tourists—by providing more tailored content and offerings," adds Maripierre D'Amour, Director of Communications, Marketing, and Public Affairs for the Quartier des Spectacles Partnership.
With this project, Cossette once again demonstrates its expertise in digital design and its ability to create engaging experiences that blend creativity and technology seamlessly.
Credits
Client: Quartier des Spectacles Partnership
Clients: Maripierre D'Amour, Iannick Pépin, Laurie Coulombe, Marie Lamoureux and Nathalie Bertram
Agency: Cossette
Creative Direction: Sébastien Tremblay, Lionel Michée
Art Direction: Marlène Dulude
UX Design: Barbara Roque
Strategy and Performance: Louis-Philippe Mathieu, Gabriel Tremblay, Cédric Degallaix, Aurélie Kuntz
Product: Gaida Demotte, Héloïse Gaudreau, Maryse Desormeaux
Web Development and Technology: Valentin Py, Félix Proulx, Stéphane Demotte, Marc-Olivier Fortin, Mathieu Gauthier, Jean-François Parent
Quality Assurance: Michèle Corbeau
Writing Guide: Septième – Andréanne Marchand Godbout
User Testing: Impact Recherche – Laurence Richard, Maxime Duchesne
Event API: La Vitrine Culturelle – Geneviève Fabio, Theo Dimeglio
About the Quartier des Spectacles and the Partnership
The Quartier des Spectacles is Montréal’s cultural heart. It offers the greatest concentration and diversity of cultural venues in North America and hosts 52 major musical, dance, theatrical, film, literary and circus events, inviting Montrealers, festivalgoers and tourists alike to experience the excitement of festivals in the public squares and halls of the Quartier des Spectacles. The Quartier also hosts innovative urban installations involving cutting-edge lighting design and immersive environments. The Quartier des Spectacles has become an international showcase for digital public art.
The Quartier des Spectacles Partnership, founded in 2003, is a non-profit organization with more than 85 members active in the district. It is responsible for animating the Quartier des Spectacles by programming cultural activities, managing and animating public spaces, providing distinctive illumination and promoting the Quartier as a must-visit cultural destination. The Partnership benefits from the support of the Ville de Montréal.
More information: quartierdesspectacles.com
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Quartier des spectacles Partnership
Laurie Coulombe
laurie.coulombe@quartierdesspectacles.com
581 998-6066