BREAKING INTO THE US: MARKETING WORLD MUSIC
This session will explore the current media landscape. As print media undergoes massive upheaval, and the world music struggles to maintain a presence in the US media market, this panel will involve a practical discussion on how to effectively market world music in the US, answering questions such as, Does the blogosphere care about world music? Who are the influencers in today’s marketplace? and more. Moderator Cheryl McEnaney is a groundbreaking marketing specialist who has more than 20 years of experience breaking world music artists into the US market.