TEMPORARY INSTALLATION AT THÉÂTRE DU NOUVEAU MONDE

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The lighting plan pilot project sets the trend.

Montreal artist Axel Morgenthaler of Photonic Dreams, lighting designer for the pilot project illumination of the Théâtre du Nouveau Monde, unveiled a spectacular illuminated electronic display last night. The display will grace the second-story windows of the Sainte-Catherine Street facade of the theatre until August 31.

A major new addition to Montreal's cultural signage, this electronic banner, made of 1,050 light-emitting diodes (LEDs) is entirely programmable. It displays text, graphics and low-resolution videos to promote the theatre and the Quartier des spectacles, interspersed with other imagery created by the designer. The dynamic and colourful contents bring a new dimension to communicating cultural information in the public domain. The installation is controlled by a dedicated computer, connected by a wireless network that can change the colour and intensity of each individual lighting element.

For the Quartier des spectacles Partnership, this is a remarkable step towards the deployment of a contemporary, interactive signage system throughout the neighbourhood, on the facades of performance halls or on special informational supports on the public domain.

Don't miss this remarkable installation, which lights up every day after 8:30 PM and will remain on display until August 31.