10th edition, Nov. 28 2019 to Jan. 26 2020

POP! by Gentilhomme. © Ulysse Lemerise

POP!, a creation by Gentilhomme


Celebration means amazing surprises, music and dancing! POPO, POPUP, POPLI, POPETTE and POPOTIN are five fantastical creatures who love to party. They’re waiting for you to entice them to leave their mysterious luminous monoliths for an electrifying fiesta that will bring joy and light to the depths of winter. Gather in front of them, and your collective energy will awaken the whole gang. They have quite a surprise for you!

Look up and you’ll see an architectural projection starring all of the POP! creatures.

How does it work?

In the middle of Place des Festivals there are five enigmatic monoliths where the POP! creatures live. Set them free by calling out to them, talking to them, or even by singing. As you encourage one to show itself, watch the monolith get brighter and brighter until it opens to release a creature who’s ready to put on a show. Get five people together to free the whole POP! gang at once, and you’ll get a very special surprise!


  • Size of a creature: 7pi 8po (high) et 3pi 1/8po (width)
  • Weight of a monolith: 914 Lbs
  • Material of the creature and the monolith : Painted aluminium and texlon Nylon Ripstop


Thibaut Duverneix / Mathieu Léger

“Our interactive installation is a celebration of light, music, motion and popular culture. We hope that POP! will be a catalyst for energizing groups that inspires people to talk and collaborate. It’s a bit like a big party where people of all ages get together to sing, dance, laugh and share a little human warmth as winter settles in.” Thibaut Duverneix and Mathieu Léger, creative directors, Gentilhomme



Gentilhomme is a multidisciplinary creative studio specializing in the creation, direction and production of interactive films, experiences and installations that capture the imagination and captivate audiences. The multi-award-winning studio has created projects around the world, earning international recognition.

The installation

Creation: Gentilhomme
Design and production: Thibaut Duverneix and Mathieu Léger
Mechanical design: Stéphane Beaulac
Sound design and original music: David Drury
Interactive design: Marouane Sahbi
Creative supervision: Guillaume Cardell
Art direction: Renée Lamothe and Mathieu Léger
Production: Marie-Lou Bouchard, Frédérique St-Pierre and Sophie Bisson
Project management: Lucie Brillouet
Fabrication: Jack World
Inflatables production: Carlos Navarrete-Patiño
Creative code: Étienne Garon-Vincent and François de L’Isle
3D animation: Jérôme Routhier
Technical direction: Sébastien Boulanger Production: Quartier des Spectacles Partnership


Creation: Gentilhomme
Creative direction: Thibaut Duverneix and Mathieu Léger
Multimedia production: Amélie Petit Jean
Motion design – 3D animation: Jérôme Routhier and Étienne Garon-Vincent
Art direction: Renée Lamothe and Mathieu Léger
Sound design and original music: David Drury
Project management: Lucie Brillouet

Gentilhomme warmly thanks :

Aerotec, Pascale Daigle, Maria Jose Hernandez (CN Productions), Marc Lessard (AssurExpert Lessard et Associés), Louis-David Loyer, Alain Marchand (Excalibur Industries), Geneviève Isabelle Michaud, Francis Perreault (Gestion créative Perreault-Samson), Antoine Thuillier et Carole Villeneuve (Jean-François Rochefort inc.).



Please include full photo credits: Luminothérapie, POP!, by Gentilhomme, a production of Quartier des spectacles Partnership.


Luminothérapie is Quebec’s largest competition for temporary public art installations. Each year, Luminothérapie presents an original, interactive and captivating winter experience in Montreal’s Quartier des Spectacles with a major installation in Place des Festivals. Luminothérapie seeks to spur creativity in the design of urban installations and digital art. Several cultural districts around the world have shown interest in its interactive art installations created for public spaces by local artists and creators. Since 2016, six works created for Luminothérapie and the Quartier des Spectacles have travelled to more than 35 cities across Canada and around the world.

To learn more about the competition and previous years’ winners, see the Luminothérapie press kit .


The Quartier des Spectacles is Montreal’s cultural heart, boasting North America’s greatest concentration and variety of cultural venues. The district is the year-round host to countless festivals and events, many of which include free outdoor shows and activities. The Quartier hosts innovative urban installations featuring cutting-edge lighting design, immersive environments and interactive digital spaces. Year round, the Quartier presents artistic video projections on building façades. The Quartier des Spectacles is also a showcase for new multimedia technology, making Montreal a global leader in the urban exhibition of digital content.

The Quartier des Spectacles Partnership, founded in 2003, is a non-profit organization with more than 80 members active in the district. It is responsible for animating the Quartier des Spectacles by programming cultural activities, managing and animating public spaces, providing distinctive illumination and promoting the Quartier as a must-visit cultural destination. The Partnership is supported by the Ville de Montréal.


POP! by Gentilhomme at Luminothérapie


The 10th annual luminothérapie is gonna POP!