Quartier des spectacles

THURSDAY, SEPTEMBER 2, 2010

M	T	W	T	F	S	S

		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30

<< SEPTEMBER 2010 >>

·
·
·
·
·
·
·
·
·
·
·
·
·

QUARTIER DES SPECTACLES LIGHTING PLAN

As the branding’s first manifestation in the area, the Lighting Plan highlights the full wealth of Quartier des Spectacles while respecting the environment. This unique, powerful, and distinctive urban experience awaits visitors. Light rises from the theaters and pulses to the rhythm of cultural activities, lending an identity to a whole neighborhood and revealing its very essence. Visitors can see the abundance of culture available in Montréal at a glance.

The Quartier des Spectacles Partnership has been developing the Lighting Plan since 2006 thanks to the financial contribution of Ville de Montréal, Ministère des Affaires municipales et des Régions du Québec, Canada Economic Development, and participating cultural sectors. The Lighting Plan aims to make Quartier des Spectacles an urban branding standard while respecting and protecting the starlit sky using energy-saving technology to limit light pollution. Lighting uses LED technology, which consumes 83 times less energy than a conventional bulb and lasts 25 times longer. Under the artistic direction of Intégral Ruedi Baur + Intégral Jean Beaudoin the lighting signature was designed by Axel Morgenthaler, and the lighting equipment was manufactured by Schréder. A number of different lighting designers work with participating venues to carry out the neighborhood Lighting Plan.

The Lighting Plan is divided into three components:

1. A common lighting signature. The ground in front of entertainment facilities is lit with a double red circle pattern, referring to Sainte-Catherine Street, which lets visitors discover the neighborhood. The lighting creates a fun and vibrant red carpet at street level and indicates a cultural outlet.

Common lighting signature - Photo: Martine Doyon

2. Architectural and stage lighting. The goal here is to showcase the unique identity of each cultural venue by lighting its façade, windows, or other features. In addition to the buildings themselves, the personalities and activities of each area are clearly revealed by light, through concepts developed by different night architects.

Architectural Lighting - Photo: Martine Doyon

3. Vibrant elements. Vibrant identity, information, and creative elements are available through a variety of mediums, like awnings or façade decorations equipped with LED screens. These screens will present information on the neighborhood and its cultural and artistic events. The pilot project saw the use of the interactive screen of La Vitrine culturelle at Place des Arts on Sainte-Catherine Street.

Vibrant elements - Photo: Martine Doyon

Today, nearly a dozen cultural venues including the Monument-National, Society for Arts and Technology (SAT), Club Soda, Théâtre du Nouveau Monde, Métropolis, Place des Arts, Maison Théâtre, the NFB’s CineRobotheque, Cinémathèque québécoise, and the Just For Laughs Museum are in the spotlight, and many others will be by the end of 2009.

With its reputation for creativity, environmental friendliness, and good value, the Lighting Plan has won five national and international awards, including the International Illumination Design Award grand prize for excellence, and has been covered in nearly a dozen specialized magazines around the world.

Contact:
Mikaël Charpin
Assistant director, manager of the Lighting Plan:
514-879-0009 # 226

Media:
Kathia St-Jean
Director of Communications and Partner Relations
514-879-0009 # 223
16.11.2007

Files:
PRESS: LD+A "Connecting the Dots / Montreal Makes Its Mark" - July 2007 - USA (cover)
PRESS: LICHT ARCHITEKTUR TECHNIK (DBZ) "Gesamtwirkung" ("Total") - July 2007 - Germany (cover)
PRESS: DOSSIER LIGHTECH "Light's Urban Identity" - April 2007 - Italy
PRESS: FORMES "Showtime" - April 2007 - Quebec (cover)
PRESS: MONITOR - June 2007 - Russia
PRESS: INDESIGN "Let There Be Light" - May 2007 - Australie
PRESS: HINGE "Lighting the Way" - June 2007 - Hong Kong
PRESS: APPLIED ARTS "Bright Lights, Big City" - April 2007 - Toronto
PRESS: MONDO ARC "Light Spectacular" - june/July 2007 - U.K.
PRESS: LE DEVOIR "Vers un design lumineux dynamisé" - July 24, 2007 (French only)
PRESS: CANADIAN INTERIORS "Sidewalk Spectacular" - September 2007 - Toronto
PRESS: LIGHTING TODAY “Lighting plan for a visual identity” – September - December 2007 – Singapore (cover)
PRESS: AZURE "Iluminating the Cityscape" - October 2007 - Toronto
Pilot Project 2006: Presentation document 2006 (PDF, 78.8 KB)
Pilot Project 2006: Detailed concepts (PDF, 70 KB) (French only)
Dépliant promotionnel Plan lumière - Mai 2007 (PDF, 1 MO) (French only)
Projet pilote 2007: Fiche projet – La Vitrine (PDF, 29,7 KO)